Dawn Powerwash

Objective: Create a :30 eComm video that helps explain the benefits of Dawn Powerwash and how to use it. There have been barriers with consumers on how to properly use the product and we wanted to use the eComm space to help give a better guide.

My role: Leading a creative team alongside my creative director to ideate, conceptualize, revise, and produce this :30 spot. From making powerpoint presentations, sketching ideas, finding sound effects, presenting to clients and directing the video shoot (36 weeks pregnant might I add), I had my hands in every part of this video. We had a lot of fun creating it on an extremely tight budget and a quick timeline.