Jessica Buse Cahill | Always Discreet Boutique
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Always Discreet Boutique

ASSIGNMENT

Create Facebook assets to help launch Black Low-Rise and change the picture she has in her head of bladder leak underwear.

 

THE PROBLEM

This is one of the most stigmatized categories in feminine care and while Boutique brand has paved the way for change, it is still ripe for disruption.

 

THE STRATEGY

Convince her Black Low-Rise is totally unlike the bladder leak underwear she’s familiar with and actually like the real, feminine underwear she wants to be wearing.

Category

Advertising, Art Direction, Brand, Content Marketing, Creative, Design, Social, Video