Created a launch video for the new Varilux Comfort max technology. Varilux Comfort Max provides your patients the flexibility to change posture while still seeing sharply through the lens so they experience all-day-long vision comfort. So, while other PALs will constrain a wearer, Varilux Comfort Max will allow them to move freely through life. All of the benefits of a customized lens design, without the need for any additional measurements.

Worked with a creative director to develop the storyline. Created the look and feel of the video. Quickly illustrated storyboards. Directed another agency on art direction and storytelling. Selected music and voice over along with directing the voice over talent.