Jessica Buse Cahill | Gentle for Generations
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Gentle for Generations

I came into this project mid-way and found myself completely enveloped in the messaging…from a soap brand. But not just any soap brand. The oldest soap brand. Period. Since 1879, Ivory has been in households providing gentle cleansing to families. And now, here we are in 2025 trying to bring back Ivory with a purpose.

This was a fast moving project when I jumped in and we were already interviewing directors…without full storyboards. Not my ideal but I ran with it and added as much over-sight in design, branding and campaign as I could before the AD said “quiet on set”.

With these videos were :06 cut downs that we ran across Meta and YouTube.

Category

Advertising, Agency, Art Direction, Brand, Creative, Design, Marketing, Social, Video