Developed a new campaign for Swisher Sweets starting with a :30 brand anthem video. And then :15 videos for their sub brands. In addition to that, we did over 30 select print photos.

I was at the center of creating this work alongside my creative director & writing partner. We came up with the idea of vignettes to capture the life of 4 different people who represented each sub brand of Swisher Sweets.

The Swisher Sweets core user: A fun, charismatic user who works hard and plays even harder.

The BLK user: A creative who is trying to make their way and just starting to figure out what their passion in life is.

The Legend user: An introspective creator who knows what they want in life and has made strides to get there.

The Leaf user: The most premium of users, business owner and at the top of their game.

From concept to execution we saw the project all the way through. I developed concept boards, storyboards, visionary examples, shot lists and an extensive pre-production presentation.

Fun easter egg—look for the red and yellow neon light in the shape of flames. Pause….okay, you found. That was designed by yours truly and then I worked with a neon light artist whos studio we filmed in to create the piece. The sign now lives at the Swisher Sweets headquarters in Jacksonville, FL.